Sponsoring and charity

Looking for a sponsor for an event or association? Prima Pet Premium directs sponsorship support from its pet food brands (Hau-Hau Champion, PrimaCat, PrimaDog and Brit Care) to different operators each year. In the application process, we evaluate the candidates that best suit our objectives and aim for a mutually beneficial collaboration.

Please use the form below to indicate your interest in sponsorship or your willingness to receive charitable items on an occasional basis.

Sponsorship application and criteria

This is how you apply for product sponsorship from us:

  • Autumn application: The call for sponsorship has closed, and we will open the next call for sponsorship for the whole year 2024 in spring 2023.
  • Spring application: Fill in the sponsorship form below by 28.2.2023 if you would like sponsorship support for a single event of your association to be held between 1 May and 31 August 2023.


It’s important for us to be involved in helping homeless and other pets in need, and we regularly donate products to charity. The donation target must be non-profit. The products will be shipped in pallets, so they need enough space to receive and storage.

Sponsoring form

What is your preferred brand? Choose one or more.



Charity form

Are you looking for a product donation for cats or dogs?

Are you looking for a donation to a specific charity event?


Recipient of the donation