Sponsoring and charity

Looking for a sponsor for an event or association? Prima Pet Premium directs sponsorship support for its pet food brands (Hau-Hau Champion, PrimaCat, PrimaDog and Brit Care) to different operators each year. In the application process, we evaluate the items that best fit each brand’s sponsorship and collaboration objectives and aim for a mutually beneficial package.

Use the sponsorship form below to apply for product sponsorship for your event when the application is open. You can use the charity form below to indicate your willingness to receive charity items on a occasional basis.

Sponsorship application and criteria

The call for product sponsorship for the 2024 events has closed. Applicants who have completed the sponsorship form will be contacted once the applications have been processed. We currently have no open applications.


It’s important for us to be involved in helping homeless and other pets in need, and we regularly donate products to charity. The donation target must be non-profit. The products will be shipped in pallets, so they need enough space to receive and storage.