Prima Pet Premium Oy
Prima Pet Premium is a Finnish petfood manufacturer, importer, and wholesale operator, that started its operations in 1999. The story of our main brand Hau-Hau Champion goes all the way to 1955 when the brand was established by Saarioinen Oy, a Finnish convenience food manufacturer.
Long traditions, latest consumer understanding and strong expertise are the essence of our petfood.
Over the years, our operations have expanded to other Nordic countries, the Baltic States and Central Europe. From 2021, we have been part of the Czech Vafo Group.
Today, we have a turnover of around EUR 40 million and our products include dry pet food, wet food, dog sausages, treats and chews, as well as raw food and cat litter.
Pets are close to our hearts and the Prima Pet family includes not only our employees but also a number of our own pet friends.
Finnish design and product development
The products of our domestic grocery brands Hau-Hau Champion, PrimaCat, PrimaDog and Kennelpakaste are designed and developed in Finland by our own team of experts. We also create the marketing of our brands ourselves, both domestically and in international markets.
In Finland we employ 60 persons, and in addition we have almost the same amount of our own pets as content experts.
The core of our product development is the wellbeing of the pets as well as the benefit of the pet parents – this results in products with great price-quality ratio and nutritional values.
Production in Finland
Raw food and dried animal parts are manufactured in our Ikaalinen factory. During 2023 we will start manufacturing dry food in Nokia.
The new dry food factory will employ tens of people and offer the opportunity for private label manufacturing. Finnish ingredients will be utilized as much as possible, and the factory is equipped with renewable energy sources.